Statistics Shared On Spotify Gift Cards

Statistics on Shared Spotify Gift Cards

• 42% of users have shared a gift card with friends or family
• 44% of users share gift cards online, but 62% never buy something from these websites
• 30% of users use Spotify to purchase gift cards from third-party sellers

• 85% of users prefer buying physical gifts over digital ones
• 27% of users have never bought a gift card online before, citing lack of experience or trust in the platform