Spotify gift cards have become a popular way for users to purchase music and other digital content online. However, the popularity of these gift cards has been declining in recent years.
| Category | No. of Users | Average Value per User |
|---|---|---|
| Social Media Platforms | 30 million users | $10 each |
| Music Streaming Services | 50 million users | $5 each |
Cisco Systems has reported that 75% of its customers who purchased Spotify gift cards were from the US, with an average spend of $20.