What Do We Know About Shared Gifts On Spotify Gift Cards?
The study reveals that 42% of users have purchased gifts with their Spotify gift cards, making them a popular choice for holiday shopping. However, it's not just about convenience - shared gifts on Spotify also provide an interesting opportunity to analyze user behavior.According to the study, the average person spends around $150 on shared gifts each year. This number varies significantly across different demographics.
Demographic Analysis: Shared Gifts On Spotify Gift Cards
The data shows that users from different age groups, income levels, and education backgrounds are represented in the study.- 35-44 years old: 25% of respondents purchased shared gifts with their gift cards.
- $50,000 - $74,999: 20% of users in this group used their Spotify gift cards to buy shared gifts.
- Under 18 years old: 15% of participants in this age group purchased shared gifts with their gift cards.