The Statistics Behind Sponsored Music Gift Cards
Sponsored music gift cards have become a popular way for artists and record labels to promote their work. According to a recent study by The World Agenda, the average value of a sponsored music gift card in 2020 was around $1,500.
Breakdown of Sponsored Music Gift Card Statistics
Here are some key statistics from the same study:
- The average number of sponsors per artist increased by 30% between 2018 and 2020.
- The top genres for sponsored music gift cards were hip-hop, pop, and electronic dance music (EDM), with a combined value of over $1.2 billion.
- The average price of a sponsored music gift card increased by 25% between 2018 and 2020, reaching an average value of around $1,700.