The average value of a gift card spent online is around $20, according to a survey by Nielsen. This may seem low compared to the total spending on gifts during the holiday season, but it's essential to understand that gift cards are often used as a default option for many shoppers.
Furthermore, the fact that 71% of consumers prefer gift cards over physical gifts suggests that they value flexibility and convenience. Additionally, gift cards can be used to purchase a wide range of items, making them an attractive option for those who want to treat themselves or others without the hassle of choosing something specific.
A recent study by Spotify found that their gift cards are being used as a unique and thoughtful way to show appreciation. The survey revealed that 41% of users would consider gifting themselves or someone else a Spotify gift card, with the most popular recipients being friends and family members.
https://sciencethread.com/news/statistics-shared-on-spotify-gift-cards/0321616/