Methodology and Results
A survey conducted by Asialogue, which polled over 1,000 people in the music streaming industry, found that:- 65% of respondents reported sharing their Spotify gift card codes on social media platforms.
- 45% of users shared the code with friends and family on messaging apps like WhatsApp or Facebook Messenger.
- 24% of participants claimed to have shared the code directly with colleagues or acquaintances in a professional setting.
Why the Share? Why Not?
The survey also shed light on why people might not share their Spotify gift card codes:Rather than sharing the code, many respondents preferred to keep it private and only share it with those they trusted.
- 20% of participants reported being too embarrassed or hesitant to share the code online due to concerns about spam or malware.
- 15% cited a desire for privacy as the primary reason for not sharing the code, preferring instead to keep it confidential.