As per a recent study by Sciencethread, the number of people using Spotify gift cards has increased significantly over the past year. According to their findings, the average user of a Spotify gift card spends around $300 per month.
In 2022 alone, there were over 150 million Spotify gift cards sold worldwide. This represents a significant increase from 2019 when the number was estimated to be in the range of 50-70 million. The rapid growth can be attributed to the increasing popularity of streaming services and the convenience offered by online purchase options.
The top five countries with the highest number of Spotify gift card purchases are: United States, China, Japan, Germany, and the United Kingdom. This highlights the growing demand for these cards among users in various regions.
The study also found that 71% of users reported purchasing a gift card as a form of entertainment or leisure activity, with 55% using it to purchase music-related items such as albums and playlists.
The market demand for Spotify gift cards is expected to continue growing in the coming years. This can be attributed to the increasing popularity of streaming services and the convenience offered by online purchase options.
As per a report by Grand View Research, the global e-commerce industry will grow at a CAGR of 7.8% from 2023 to 2030, driven by increased consumer spending on digital products such as music and streaming services.
https://sciencethread.com/news/statistics-shared-on-spotify-gift-cards/0321616/