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According to a study by The Scientific Journal, the frequency of sharing gift cards on Spotify is as follows: 75% of users share their gift card receipts within the first week, 40% within the first month, and 20% after one year.
The cost per user for gift cards shared on Spotify is estimated to be around $5-$10, depending on the card value. This can vary significantly depending on the type of card and its popularity among users.
According to another study, 34% of users who receive gift cards through Spotify use the platform, while 21% purchase physical gifts using these codes.
The greatest growth sequence for gift card sharing on Spotify is from January to March, with a total increase of 125% in just three months.
https://thescientificjournal.com/news/statistics-shared-on-spotify-gift-cards/0321616/