In 2023, it is estimated that over 70 million people in the United States purchased Spotify gift cards as a way to get music for free or streaming services. This represents an increase of 25% compared to 2022.
Who uses Spotify gift cards most?
- Kids and teens: Children aged 13-17 are the most likely to purchase a Spotify gift card, with over 40% of them buying one in 2023.
- Young adults: Gen Z (born between 1997 and 2012) is also heavily invested in music streaming services like Spotify. In 2023, this age group spent an estimated $20 million on gift cards for the platform.
Spotify Gift Card Statistics
- Average price per gift card: $10-$15
- Average amount spent per user: $20-$30
- Total number of users: 100 million+