Did you know that millions of people share their Spotify gift cards with friends and family on the platform each year? According to a recent study, 22% of users who shared their gift cards did so online, while 44% sent them via email or text message.
The average amount people share when giving away their Spotify gift cards is around $10.50 per card, with some users sharing as little as $1 and others sending out tens of thousands of dollars' worth of gifts.
A staggering 62 million people in the United States alone use Spotify gift cards at some point during their lifetime, making it one of the most popular forms of online giving.
The study found that the majority of users who share their gift cards do so for personal reasons, such as to help a friend or family member with their music purchases. However, 21% of users reported sharing their gift cards to gain more rewards and benefits.
Interestingly, the study also revealed that users are more likely to share their gift cards during holidays like Christmas and New Year's Eve, with 43% of users reporting they shared their cards around these times.
https://hollywoodinfive.com/news/statistics-shared-on-spotify-gift-cards/0321616/