Statistics Shared On Spotify Gift Cards

Source: https://indoinquirer.com/news/statistics-shared-on-spotify-gift-cards/0321616/

Top 5 Countries With The Most Spotify Gift Card Users

According to recent statistics, the top 5 countries with the most Spotify gift card users are the United States, India, Brazil, Japan, and Mexico. These countries have a combined market share of over 50% in terms of Spotify gift card usage.

United States: With over 100 million households using Spotify, it is no surprise that this country tops the list.
India: As the second most populous country in the world, India has a massive user base for music streaming services like Spotify.
Brazil: Brazil is home to over 70% of the Latin American population and has seen a significant increase in Spotify gift card usage.
Japan: With its tech-savvy culture, Japan has a strong affinity for music streaming services like Spotify. This country ranks third in terms of Spotify gift card usage.
Mexico: Mexico is the fourth most populous country in Latin America and has seen a significant increase in Spotify gift card usage in recent years.

Spotify Gift Card Popularity By Age Group

A recent study found that Spotify gift cards are more popular among younger generations. Among 18-24-year-olds, 65% of users have a Spotify gift card, while among 25-34-year-olds, 55% do.

18-24 years old: 65%
25-34 years old: 55%
35-44 years old: 45%
45-54 years old: 40%
55-64 years old: 35%

Spotify Gift Card Cost vs Revenue

According to recent data, the cost of a Spotify gift card is significantly higher than its revenue. The average price of a premium Spotify gift card is around $10, while the total revenue generated by Spotify in 2020 was over $20 billion.