Spotify's gift cards are a popular way to give music lovers the freedom to purchase music and streaming services directly. But have you ever wondered how many people use them? According to statistics shared by ProfitAndCost.com, here are some interesting facts about Spotify gift cards.
Number of Users
- More than 200 million users worldwide have purchased a Spotify gift card in the past year alone.
- In the United States alone, over 50% of millennials (born between 1981 and 1996) have used a gift card to buy music or streaming services online.
Revenue Share
The majority of Spotify gift cards are purchased by American consumers, with the average user spending around $60 per card.
Purchase History
According to data from eMarketer, in 2020, over 70% of Americans had purchased a music or streaming service online at least once before the age of 25.