The popularity of Spotify gift cards has been declining over the past few years, with a significant spike in the number of shared cards. According to recent statistics, an average of 10 million shared gift cards are purchased annually.
In contrast, the total value of all Spotify gift card sales is estimated to be around $1 billion annually.
Another interesting statistic shows that the majority of shared gift cards are purchased by college students and young adults. This is likely due to the fact that music streaming services like Spotify are widely used among younger generations.
It's worth noting that the increasing trend of sharing Spotify gift cards is also driven by the rise of digital gifting platforms, which allow users to easily share and transfer gift cards online.
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