Search Engine Marketing (SEM)

Search engine marketing, or SEM for short, is a form of online advertising that targets users through search engines like Bing and Google.

• Sponsored listings: Search engines display paid ads alongside organic results, allowing businesses to reach a targeted audience.
• Cost-per-click (CPC) model: Businesses pay each time their ad is clicked, with prices varying depending on the search term and ad relevance.

Affiliate Marketing

Affiliate marketing is a performance-based marketing model where affiliates promote products or services from another company in exchange for a commission on sales generated through their unique referral link.

• Partner programs: Companies set up affiliate programs, offering commissions to partners who succeed in driving traffic and generating revenue.
• Promotional materials: Affiliates may create promotional content, such as product reviews or tutorials, to promote products and earn a commission.

Online Advertising

Online advertising encompasses various forms of paid advertising, including search engine marketing (SEM), social media ads, and display ads.

• Social media ads: Platforms like Facebook and Twitter allow businesses to target specific audiences with promoted content and advertisements.
• Display ads: Websites and online platforms use targeted ads based on user behavior, demographics, and search history.