What Is Pay-per-click (ppc) Advertising And How Does It Help Businesses?

Pay-Per-Click advertising is a form of online advertising that allows businesses to create and publish ads on search engines like Google. When a user searches for something on the internet, their computer sends a request to the website's server, which checks if the ad matches the query. If it does, the ad is displayed to the user; otherwise, no ad is shown.

• Paying per click (PPC) means that each time an ad is clicked, the business pays a certain amount of money for that specific click.
• Cost-per-click (CPC) advertising is a pricing model where businesses pay only when their ads are displayed to users. The cost is typically determined by bidding on keywords and ad positions.

Benefits of Pay-Per-Click Advertising for Businesses:

1. Increased Online Visibility: By placing ads on search engines, businesses can increase their online visibility and reach a wider audience.
2. Targeted Advertising: PPC allows businesses to target specific keywords and demographics, increasing the effectiveness of their ad campaigns.
3. Measurable Results: With PPC, businesses can track the performance of their ads in real-time, making it easier to optimize their campaigns for better results.