Introduction to Intellectual Property Portfolio Management
Intellectual property (IP) portfolio management is the process of organizing, categorizing, and maintaining your IP assets. It's a crucial aspect of business strategy that helps you protect and promote your unique innovations.
Types of Portfolio Management
- Patent management
- Trademark management
- Copyright management
- Trade secret management
Benefits of Portfolio Management
Effective IP portfolio management can bring numerous benefits, including:
- Enhanced brand reputation and credibility
- Differentiation in the market through unique innovations
- Increased revenue and profitability
- Improved customer engagement and loyalty
