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**301 Moved Permanently** ========================= As we dive into the world of search engine optimization (SEO) and online marketing, it's essential to understand how search engines like Google work. One crucial aspect is how they handle 301 permanent redirects, which affect website structure and accessibility. In this article, we'll delve into what 301 permanent redirects are, why they're used, and their implications on a website. **What are 301 Permanent Redirects?** ------------------------------------- A 301 permanent redirect is a type of HTTP response that permanently redirects a user's browser to another URL. This allows search engines like Google to crawl and index the redirected URL without having to re-index the original webpage. In other words, it tells browsers not to follow any links from the current page back to the original one. **Why are 301 Permanent Redirects Used?** ------------------------------------------ There are several reasons why websites use 301 permanent redirects: 1. **SEO**: Search engines prefer to crawl and index new content rather than outdated or broken URLs. 2. **Page Maintenance**: When a webpage is temporarily removed from a website, it can be replaced by a different content. A 301 redirect ensures that the search engine crawls the replacement URL instead. 3. **Technical Issues**: If a webpage is taken offline for maintenance or technical reasons, a 301 redirect helps prevent lost traffic. **How to Implement 301 Permanent Redirects** --------------------------------------------- To implement 301 permanent redirects on your website: 1. Log in to your website's cPanel (for shared hosting) or control panel (for dedicated servers). 2. Look for the "Files" or "Uploads" section. 3. Find the URL of the webpage you want to redirect and append "/permanent/redirect/" to it (e.g., "/old-url/permanent/redirect/"). 4. Update your website's HTML code with the new URL. **Source:** https://www.usaattorneyguide.com/?s=&sort=pop By implementing 301 permanent redirects, you can ensure that your website remains accessible and crawlable by search engines, even when a webpage is temporarily removed or replaced. This will help maintain your online presence and improve your website's overall performance. Note: Always test your redirects before making them live to ensure they work as expected.

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