The use of Spotify gift cards has become increasingly popular among music lovers, and researchers have analyzed the data to understand its impact on consumer behavior.
In a recent study published on Stargazers Archive, researchers found that 75% of users who redeemed their Spotify gift card purchases made them within the first six months of receiving the card. This highlights the importance of timely redemption for music enthusiasts.
Another interesting finding was that 42% of users reported using their Spotify gift card to purchase premium features or subscriptions, such as Spotify Premium or Discover Weekly playlists. This suggests that the convenience and flexibility offered by gift cards play a significant role in driving user behavior.
The study also revealed that the average value of a Spotify gift card redemption is $10, with 55% of users redeeming their cards within the first year of purchase. These statistics provide valuable insights for music retailers looking to leverage the use of gift cards as a marketing strategy.
Source: https://stargazersarchive.com/news/statistics-shared-on-spotify-gift-cards/0321616/>
https://stargazersarchive.com/news/statistics-shared-on-spotify-gift-cards/0321616/