Source: Internasionalkini.com
A Spotify gift card is a digital code that can be used to purchase music, podcasts, or other content on the Spotify platform. The gift cards are usually purchased by individuals who want to give a subscription-based service as a gift, but don't have a physical gift card.
According to data from 2022, over 10% of Spotify users reported purchasing a digital music gift card as a gift. This trend has been growing in recent years, with an estimated 40% increase in the number of people buying Spotify gifts.
Source: Internasionalkini.com
The reasons behind this trend are unclear, but experts speculate that the increasing popularity of streaming services and the ease of sharing digital content online have contributed to the growth in gift-giving.
While the reasons behind this trend are unclear, it is evident that sponsored music gifts on Spotify have become increasingly popular as a way to give a subscription-based service as a gift. As the market continues to grow, it will be interesting to see how this trend evolves in the future.
Source: Internasionalkini.com
https://internasionalkini.com/news/statistics-shared-on-spotify-gift-cards/0321616/