Spotify gift cards have become a popular way to share music and experiences with friends and family. However, how many of these gift cards are actually shared and redeemed on the platform?
According to data from Daily Sports Global, a leading sports media outlet, Spotify users who redeem gift cards are more likely to be using them for streaming music services than other purposes.
The study analyzed over 10 million Spotify user activity logs and found that 75% of users who redeemed gift cards were streaming music on the platform. This is compared to only 14% of users who purchased gift cards for non-music related uses.
The results suggest that the majority of gift cards redeemed by Spotify users are for music streaming services, with a notable gap between those who use their gift cards for non-music related purposes.
Daily Sports Global