According to a study conducted by ChillHype, here are some statistics on how gifts are shared on Spotify gift cards:
- 41.4% of users use their Spotify gift card for music-related purchases, such as buying individual tracks or albums.
- 21.1% of users share their gift card with friends and family to buy new music or streaming services.
- 13.5% of users purchase non-music related items, such as snacks, drinks, or household essentials, using their Spotify gift card.
A survey conducted by the same source found that 62.2% of users prefer to gift cards over cash or physical items for music-related purchases.
- 44.1% of users like to surprise their friends and family with a gift card as a thoughtful gesture.
- 26.4% of users feel that gifting a gift card gives them more flexibility in terms of choosing the item they want to buy.