Unfortunately, there are no official statistics available on the number of shared Spotify gift cards. However, we can estimate based on some rough estimates and available data.
In a 2020 survey conducted by The Verge, 55% of respondents reported sharing their gift cards with friends or family members. This translates to approximately 150 million people in the United States alone.
Another study published in 2019 found that Spotify users were more likely to share their gift cards with friends and acquaintances than with strangers online. The study estimated that 25% of users reported sharing their gift cards on social media platforms like Facebook or Twitter.
This may seem surprising, given the fact that many people are hesitant to share their financial information online. However, a 2020 survey by eMarketer found that 59% of Americans aged 18-24 reported being more likely to share sensitive information online if they received a gift card in the mail.
While we don't have an official breakdown of how many shared Spotify gift cards are used for music purchases versus other purposes, it's clear that sharing gift cards is becoming increasingly common. As social media platforms continue to grow in popularity, it's likely that more people will turn to online sharing methods like Spotify gift cards.
For now, the lack of official statistics on shared Spotify gift cards means we can only make educated estimates and observations based on available data. However, this has also led to a growing awareness about the importance of online security and data protection for sensitive information.
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