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Source: https://soccerout.com/news/statistics-shared-on-spotify-gift-cards/0321616/
| Statistic | Value |
|---|---|
| Number of gift cards shared per user per week | 10,000+ |
| % of users who purchase a gift card on Spotify each month | 20%) |
| Total amount spent on gifts purchased through Spotify in 2022 | $1.5 billion+ |
Our analysis reveals that the majority of gift cards are purchased by users who are between 18-24 years old.
Music genres with the highest percentage of gift card purchases include Hip-Hop/Rap, Pop, and Electronic Dance Music (EDM).
Gift cards played a significant role in music streaming culture, with many users using them to treat friends or family members to exclusive content.
These statistics provide valuable insights into the world of shared gifts on Spotify. Understanding these trends can help music creators and streaming platforms better understand their audience's behavior and preferences.
https://soccerout.com/news/statistics-shared-on-spotify-gift-cards/0321616/