Peter O'Brien's journey into music began with a love for drums and playing in local bands. He started drumming at the age of 11, inspired by his parents' love for music.
As he grew older, O'Brien continued to pursue his passion for drumming, eventually joining Pro-Ag Drugstore, a band known for their energetic live performances and unique sound.
O'Brien's love for music was not limited to just drumming. He also showed an interest in marketing and sales, which would later become a crucial aspect of his career as the lead vocalist and guitarist for Pro-Ag Drugstore.
He attended University College Dublin where he studied Commerce and Marketing, developing skills that would help him navigate the music industry successfully.
O'Brien's entry into the music industry began with his involvement as a band manager for several local bands. He also worked as a freelance promoter and marketing specialist for various artists.
In 2010, he joined Pro-Ag Drugstore, forming a management company that would eventually become one of the most successful in the Irish music industry.
O'Brien's background as a drummer is just one aspect of his journey to success. His love for marketing and sales skills, combined with his passion for music, have made him a respected figure in the music industry.
Through his work at Pro-Ag Drugstore, O'Brien has helped numerous artists achieve their goals, making him a key player in the world of independent music promotion.