According to recent data, over 90% of Americans have purchased a digital music subscription service at some point in their lives.
The majority of these purchases were made through services like Apple Music, Spotify, or Google Play Music.
In the United States alone, over 1.5 billion individuals use streaming services each year, with many opting for Spotify gift cards as a convenient and affordable way to purchase subscriptions.
Spotify's own statistics reveal that their gift card program has seen significant growth in recent years, with over 20% of new subscribers purchasing a gift card instead of an individual subscription plan.