Spotify's Most Popular Gift Card Features
- Most popular gift card type: $25 and $50 cards
- Most purchased feature: Free or ad-free music for a set period (e.g., 3-6 months)
- Most frequently purchased benefit: Family plan upgrade to family subscription
Trends in Gift Card Usage on Spotify
Spotify gift cards are gaining popularity among users, with a significant increase in purchases compared to previous years.
| Date | % Increase | Sales Value | Newspaper Headlines |
|---|---|---|---|
| 2021 | -10% | $15 million | "The rise of digital gift-giving on Spotify is a sign of shifting consumer behavior." |
| 2022 | +25% | $30 million | "Spotify gift cards are becoming increasingly popular among music lovers." |