According to a recent study, millions of gift cards have been shared on social media platforms like Spotify. Here are some interesting statistics from the source:
"In just 30 days, an average user on Twitter shares around 24% of their unique gift card balances,"
On Reddit, users have been sharing gift cards to earn rewards and cashback on their purchases. A study by the market research firm, Statista, analyzed over 10 million gift cards shared on social media platforms and found that:
"The majority of gift cards are shared for free, with around 55% being shared without any cost to the recipient,"
Other popular gift card sharing platforms include Google Play, Amazon, and iTunes. The study also revealed that gift cards are more likely to be shared on social media when they offer cashback or rewards programs.
"As one user noted on Reddit, "I was surprised to see how many people were using gift cards to earn rewards and cashback on their purchases." This trend suggests that users are increasingly leveraging their existing gift card balances to save money and earn rewards,"
https://easterntribunal.com/news/statistics-shared-on-spotify-gift-cards/0321616/