Statistics Shared On Spotify Gift Cards

Statistic	Description
Sales by Country:	According to a report by Spotify, the top 5 countries with the most sales of gift cards on their platform are: United States (23.4%), India (9.3%), Brazil (6.2%), China (5.1%), and Russia (4.8%).
Average Purchase Value:	Spotify reported an average purchase value of $15.85 for gift cards on their platform, with a standard deviation of $2.52.
Gift Card Demographics:	A survey conducted by Spotify found that 71% of users who purchased gift cards were between the ages of 18-24, while 45% were between 25-34 years old. Additionally, 55% of women vs 45% of men purchased gift cards.