Statistics Shared on Spotify Gift Cards
According to a recent article on easterntribunal.com, music-related statistics shared on Spotify gift cards offer valuable insights into the platform's user behavior and preferences.
- Over 50 million users have purchased Spotify gift cards in the past year alone, with an average value of $20 per card.
- The most popular genres for purchasing gift cards are hip-hop ($15.6%), pop ($12.8%), and rock music ($10.3%).
- Younger generations (Gen Z and Millennials) are more likely to purchase Spotify gift cards, with 62% of Gen Z users and 55% of Millennial users making a purchase in the past year.