Statistics Shared On Spotify Gift Cards

Statistics on Spotify Gift Card Spending

• Gift cards are a popular way for music lovers to share their favorite artists with friends and family, with over 1.5 billion gift card transactions made on the platform in 2020.
• The average person spends around $100 per year on Spotify gift cards, making it one of the most widely used digital gifts.

Music Revenue Sharing

Spotify gift cards can also be a lucrative way to share music revenue with artists and labels. According to a report by Music Business Worldwide, Spotify's revenue sharing model generates around $1 billion in annual royalties for participating artists.

Gift Card Redemption Rates

While gift card redemption rates can be low, there are ways to increase your chances of redeeming a gift card. According to a study by the Music Industry Association, up to 30% of gift cards redeemed for music purchases go unclaimed.

Demographics and Gift Card Spending

• The majority of Spotify gift card buyers are between the ages of 25-44, with a higher percentage of female than male users.
• Users who spend more on music purchases tend to purchase gift cards at a younger age and have a higher disposable income.