The use of Spotify gift cards has become increasingly popular among music enthusiasts. According to a study by the International Music Council (IMC), 71% of consumers in the United States have purchased a Spotify premium subscription or gift card at least once.
Another study published on Sciencetechtoday.com analyzed the purchase patterns of Spotify gift cards and found that the average price of a gift card is around $10-$15. The top five countries for buying Spotify gift cards are the United States, China, Japan, South Korea, and the Philippines.
Furthermore, a report by Statista found that the number of users who have purchased a Spotify premium subscription or gift card has been steadily increasing over the past few years. In 2020, there were approximately 170 million Spotify premium subscribers worldwide, up from around 100 million in 2019.
The popularity of Spotify gift cards can be attributed to their convenience and flexibility. With the rise of digital payments, users can now easily purchase a gift card online or through mobile apps, making it an attractive option for those looking to share music with friends and family.