According to recent statistics shared on Peek into Field, a leading market research firm, the average person in the United States spends around $60 per year on digital gift cards, including those purchased from online retailers like Amazon and Target.

Purchase Habits of Spotify Gift Cards

The study also found that 71% of respondents reported buying Spotify gift cards as a way to surprise friends or family members. This indicates the importance of these gifts in social interactions.

A survey conducted by the market research firm, OnePoll, revealed that the most popular reasons for purchasing Spotify gift cards are: (1) Music streaming services like Spotify and Apple Music ($64%), (2) Movie tickets or concert experiences ($56%), and (3) Food and drink-related gifts ($51%).

Redemption Trends of Spotify Gift Cards

The study also discovered that 55% of respondents plan to redeem their gift cards for music streaming services within the next six months. This suggests a strong demand for these services, which could have a significant impact on the overall market.