The use of gift cards on streaming platforms like Spotify has gained significant attention in recent years. According to a report by Marketers Log, the average value of a Spotify gift card sold through online marketplaces is around $100-$150.
As reported by https://marketerslog.com/news/statistics-shared-on-spotify-gift-cards/0321616/, this figure may seem relatively low considering that some users have been known to spend up to $200 on a single gift card. However, it's essential to note that the majority of these transactions are likely one-time purchases or gifts for friends and family.
Another interesting aspect of Spotify gift cards is their potential impact on user engagement. A study by Hootsuite found that users who received a gift card from a friend or family member are more likely to use the platform and stream music more frequently.
In conclusion, while the value of a Spotify gift card may seem modest, it can still have a significant impact on user behavior and engagement. As streaming platforms continue to evolve, it's essential to consider these statistics when developing marketing strategies that cater to online communities.
https://marketerslog.com/news/statistics-shared-on-spotify-gift-cards/0321616/