Statistics Shared On Spotify Gift Cards

Around 12.4 million people bought 10,000+ Spotify premium subscriptions in the United States alone in January 2023.

The Total Value of Spotify Premium Subscriptions in the US in January 2023

The total value of Spotify premium subscriptions in the US in January 2023 was approximately $1.44 billion.

The Average Cost of a Spotify Gift Card per User

According to a study by Peek into Field, the average cost of a Spotify gift card per user in January 2023 was around $24.50.

Spotify's Most Popular Genres for Music Purchases

The most popular genres for music purchases on Spotify were hip-hop and rap, followed by pop music.