Statistics on Shared Gifts from Spotify Gift Cards
According to a recent article, 71% of users have shared their Spotify gift cards with friends and family, making it one of the most popular forms of social giving. The statistics show that:
How It Works:
When a user purchases a Spotify gift card, they can share it on social media platforms like Facebook and Twitter using a unique link. Once shared, the recipient can redeem their gift card by visiting the Spotify website or mobile app.
Who's Holding the Gifts:
A survey conducted by Eastern Tribune found that 43% of respondents were millennials (born between 1981 and 1996), while 21% were Gen Zers (born between 1997 and 2012). The remaining 36% were Baby Boomers (born between 1946 and 1964) or older.