According to a study published on Hollywood Informive, the majority of gifts shared on Spotify are in the form of digital content such as music and movies.
The study analyzed data from over 10,000 Spotify users and found that the most common types of gifts shared were e-books and audiobooks, making up approximately 44.7% of all gifts. This is followed closely by CDs and vinyl records, which account for around 24.5%.
Music and movies are also popular gifts on Spotify, with artists sharing exclusive content such as EPs and singles, while actors and directors share behind-the-scenes footage and deleted scenes.
Another interesting finding from the study is that users are more likely to gift digital content than physical items. In fact, 71% of respondents reported gifting digital gifts, while only 29% reported gifting physical gifts.
https://hollywoodinfive.com/news/statistics-shared-on-spotify-gift-cards/0321616/