What's Being Shared on Spotify Gift Cards?

According to a recent study, music gifts shared on Spotify have been trending in 2023. The study analyzed data from Spotify's gift card sales and found that the most popular genres for music gifts are Hip-Hop/Rap (22%), Pop (18%), and Electronic/Dance Music (14%).

How Many People Are Buying Music Gifts on Spotify?

It's estimated that over 3 million people purchased music gifts on Spotify in 2023, with the majority of these purchases being made by younger generations (18-24 years old). The study also found that 60% of buyers are more likely to purchase a gift card if it offers a higher price point.

Which Artists Are Most Popular for Music Gifts on Spotify?

The study analyzed data from Spotify's user base and found that the most popular artists for music gifts are Ariana Grande (12%), Taylor Swift (10%), and Justin Bieber (9%).