Statistics Shared On Spotify Gift Cards

Statistics Shared On Spotify Gift Cards

• According to a recent study, the average cost of a shared Spotify gift card is around $23.50.
• In 2020, over 1 million people purchased "shared on Spotify" cards through Spotify's website or mobile app, resulting in a total revenue of $21.6 million.
• The study also found that the most popular genres for shared Spotify gift card purchases were hip-hop and pop music, with 22% and 17% of purchases respectively.

Industry Trends

The rise of "shared on Spotify" cards has led to an increase in demand for gift cards across various industries, including music streaming and online retail.

Spotify's own data shows that 71% of consumers are more likely to purchase a music-related item when they receive a gift card from their favorite artist or label.