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By analyzing Spotify gift cards shared on the platform, researchers have found some interesting statistics that can provide insights into consumer behavior and marketing strategies.
Cooking the numbers: Analyzing the data from these studies has provided some valuable insights into consumer behavior. For instance, it appears that individuals who receive physical gift cards are more likely to share them than those who receive digital ones.
https://easterntribunal.com/news/statistics-shared-on-spotify-gift-cards/0321616/