Statistics Shared On Spotify Gift Cards - The Budget Report

As the music streaming market continues to grow, it's essential to understand the trends and statistics behind Spotify gift cards. Here are some key insights that can help you make informed decisions about your music streaming purchases.

Niche Audience for Spotify Gift Cards

According to a recent report by The Budget Report, the majority of Spotify gift card users fall into the 25-34 age range, with a preference for free or premium playlists. This suggests that this demographic is more likely to be music enthusiasts and will be interested in discovering new artists.

Cost Per User (CPU) Comparison

The cost per user (CPU) analysis by Data Spot reveals a significant difference between free and premium Spotify gift cards. While the average CPA for a free gift card is around $5-6, those with premium subscriptions can enjoy a CPU of up to $10. This disparity may be attributed to the perceived value proposition of premium services.

Gift Card Value vs. Actual Spend

The article also highlights the discrepancy between the value of Spotify gift cards and their actual spend. According to Data Spot, users with premium subscriptions tend to spend significantly more on music purchases than those without. This raises questions about the efficacy of gift cards in promoting sustainable music consumption habits.