Statistics Shared On Spotify Gift Cards

Usage Statistics:

• Over 400 million users have purchased a Spotify Premium subscription since the introduction of gift cards in 2019.
• The average spend on a single gift card is around $12.50, with a total revenue generated through these cards exceeding $100 million annually.

Purchasing Patterns:

• The majority of users who purchase Spotify gift cards opt for digital subscriptions, with only 15% choosing the annual plan.
• The most popular plan among users is the $9.99 monthly plan, followed closely by the $14.99 quarterly plan.

Revenue Shares:

According to a study, Spotify gift cards generate an average revenue share of 20% from subscription sales and 15% from in-app purchases.