Celeb Wired reports that the number of Spotify gift cards shared on social media platforms has been increasing rapidly in recent years. According to their analysis, Spotify users share an average of 20 million gift cards every month.
This trend is driven by the fact that many people are looking for ways to celebrate special occasions or surprise friends and family with exclusive content. The rise of social media platforms has made it easier than ever for users to share their favorite Spotify songs, playlists, and podcasts as digital gifts.
The data also shows that the most popular types of gifts shared on Spotify are music-related, such as album releases and artist collaborations. For example, a recent survey found that 35% of gift cards were for exclusive access to new music releases, while 27% were for limited-edition merchandise.
Spotify's own data reveals that the number of shared gift cards has been steadily increasing since 2020. According to their reports, 15 million gift cards were shared in Q2 2022 alone, a significant increase from the same period last year.