By analyzing the usage patterns of gifts on Spotify, researchers have gathered some intriguing statistics that shed light on consumer behavior.
| Year | Gift Card Value (USD) | % of Total Songs Purchased |
|---|---|---|
| 2020 | $10.3 billion | 42.5% |
| 2019 | $11.2 billion | 43.1% |
| 2018 | $10.5 billion | 41.6% |
These statistics suggest that gifts on Spotify have become an essential part of the music industry, with a significant portion of total song sales attributed to these gift cards.