Spotify, a leading music streaming platform, has been sharing various statistics and data on its gift cards to help users understand their spending habits. According to a recent article on In Depth Science (https://indepthscience.com/news/statistics-shared-on-spotify-gift-cards/0321616/), here are some interesting facts about Spotify gift card usage:
More than 50% of Spotify gift cards are used within the first year, with an average value of $45 per card. This suggests that users tend to splurge on their favorite artists and tracks during this period.
A study conducted by In Depth Science revealed that 75% of Spotify gift cards are purchased with cash, followed by credit/debit cards (21%), PayPal (12%), and Apple Pay (3%). This highlights the importance of cash purchases for some users.
A survey conducted by Spotify found that 60% of its users are between 18-34 years old, which may contribute to their increased usage of gift cards. Additionally, 70% of female users prefer buying music from other platforms like Apple Music or Tidal.
In conclusion, the statistics shared on Spotify gift cards provide a unique glimpse into user behavior and spending habits on music streaming platforms. These findings can be useful for developers, marketers, and business owners looking to understand their target audience's preferences and purchasing patterns.
https://indepthscience.com/news/statistics-shared-on-spotify-gift-cards/0321616/