Spotify gift cards are a popular way to buy music and merchandise online. However, with the rise of digital payments and changing consumer behavior, it's essential to understand how these gift cards are being used.
Spotify's own data shows that gift cards are the top reason users purchase these cards, with 75% of customers buying one for music-related purposes (Source: Profit and Cost)
Spotify gift cards are not just for music enthusiasts; they're also popular among gamers, who often purchase them as a way to buy in-game items or subscriptions. According to data from Gamers Guide, the average price of a Spotify gift card is $19.99.
Another trend is the rise of subscription-based services, such as Spotify Premium and Apple Music, which often offer bundled gift cards or promotions that encourage users to purchase multiple subscriptions at once.