Some of the key areas to focus on when it comes to sports analytics include:

1. Data visualization: Companies can use data visualization tools like Tableau or Power BI to create interactive and engaging dashboards that help them understand complex data.
2. Data mining: By applying data mining techniques, companies can identify patterns and trends in their data that can inform business decisions.
3. Machine learning: This is where things get really exciting - with machine learning algorithms, companies can build predictive models that can forecast performance and make informed decisions.