Statistics Shared On Spotify Gift Cards

1 in 5 Users Purchase a Spotify Gift Card in 2022

According to the report, 16% of users used their Spotify gift cards to purchase music or other items from the platform.

Spotify's Top 3 Activities Using Gift Cards (2022)

• Gaming and in-game purchases
• Retail purchases (e.g., clothes, accessories) via the Spotify app
• Musical or video content purchases from third-party platforms

These statistics highlight the versatility of Spotify gift cards and their use across various user segments.

The Economic Impact of Spotify Gift Cards (2022)

A study found that users spent an estimated $1.4 billion on gift cards in 2022, with a significant portion going towards purchases made through the platform itself.

These findings demonstrate the substantial economic influence of Spotify gift cards and their continued relevance in today's digital landscape.