A study by Walk The Biz found that in the last year alone, over 90% of music fans have purchased a physical album or CD from a digital music store, while only around 10% have downloaded an album on streaming services like Spotify.
The reasons behind this phenomenon are multifaceted. One major reason is the rise of physical album sales, which can be attributed to a decline in streaming services' overall popularity and an increase in consumer preference for tangible products.
Another factor is the growing demand for physical albums among niche audiences, such as those who prefer a more immersive listening experience or have a fondness for music from specific genres or eras.
https://walkthebiz.com/news/statistics-shared-on-spotify-gift-cards/0321616/