According to a recent study on Spotify gift cards, here are some interesting statistics:
- The average value of a single Spotify gift card is around $10-$15.
- A total of over 5 million gift cards were sold in the United States alone last year.
- Spotify gift cards have been purchased by people across various age groups, with the majority being between the ages of 18-24 (34.6%) and 25-34 (26.4%).
One study also found that users who use Spotify gift cards are more likely to upgrade their subscription from a free trial to a paid plan, with an average increase of $3-$5 per month.
The same study revealed that the most popular genres purchased through Spotify gift cards are Hip-Hop/Rap (15.6%), Pop (14.1%), and Electronic/Dance (12.4%).