The Stats: How People Are Spending Their Spotify Gift Cards
According to a recent report, the average person spends around $100 on gift cards over the holidays. However, when it comes to Spotify gift cards, things get interesting.
- $20 of that is spent on premium subscriptions ($9.99/month)
- $15 goes towards podcasts and audiobooks ($7.99/yr)
- $10 is spent on ad-free playlists ($4.99/month)
- $5 is donated to music education programs ($0)
Demographics: Who's Buying Spotify Gift Cards?
A survey of over 1,000 people found that the majority of those buying gift cards are between 25-44 years old (43%), followed by 18-24 and 45-54.
Popular Subscriptions: Which Ones Are Most Popular On Spotify Gift Cards?
- "Spotify Premium" is the most popular subscription, with over 20 million users
- "Spotify Duo" has around 5 million subscribers
- "Spotify Family" has over 10 million family plans